2/22/12

The Background of Longchamp Handbags

2008 marks the 60th year of Longchamp's existence. This traditional French brand has had its fair Longchamp Sac share of sophisticated marketing and products. At this time it's well-known for the gorgeous bags it types, each in canvas and in leather. But that is not how the enterprise began. In 1948, Jean Cassegrain inherited his household tobacco store and with his terrific inventive mind, made the decision to cover the pipes in leather. The leather covered pipes began to take off and become a luxury item that no one could get anywhere but Cassegrain's shop. He had to pick a name for his store and so he settled on Longchamp.



He would stroll by a horse race track in Paris that was known as Longchamp, translating to "long field" and he decided that can be a good name Longchamp Pliage for his new leather organization. Longchamp at some point expanded to purses, leather goods, and numerous other accessories. Now, in 2008, Philippe Cassegrain (Jean Cassegrain's son) is head of the Longchamp Corporation. The accessories that Longchamp generates continue to broaden. Types from just about every collection are basically gorgeous without any sign of flashy overdone logos. Longchamp has continued the tradition of designing prime quality pieces which might be both fashionable and classy.



Le Pliage.Longchamp's most common line is definitely the Le Pliage collection. There are numerous factors for its reputation among the two teenagers and adults. When the bag may appear pricy in comparison to other generic bags available on the market, the selling price point is extremely reasonable contemplating the craftsmanship and allure on the Longchamp brand. It's fantastic to be capable to very own a excellent bag that's each beautiful and practical. The Longchamp Le Pliage collection consists of a canvas surface which makes clean up a breeze. The bag also folds up and snaps closed to an exceptionally handy tiny traveling dimension when not in use.



Leather accents on both the handles and prime flap give the objects inside the Le Pliage collection a signature and trendy seem which has an worldwide appeal. The good quality and design in the Le Pliage collection is recognized and enjoyed worldwide.The Commence up Line-LM.The LM line was initially launched inside the early 1970's Longchamp Pas Cher and created its to begin with physical appearance in the Japanese industry. The stunning bags were a hit and had been the catalyst for Longchamp's growth via all of Asia and many of the planet at this time. The unique LM line had calfskin leather that was silk-screened with the vintage horse and belt criss-cross logo.

No comments:

Post a Comment